Work

UTM.io — Build consistent UTMs across your team

Build, manage & enforce consistent UTM links across your entire organization. Get clean campaign data in Google Analytics, Adobe, and every analytics tool.

ReactTypeScriptNext.jsNode.jsExpress.jsMongoDBChrome ExtensionAWS

UTM.io web app

The web app centralizes UTM link building, rules, templates, workspaces, shortening, and tracking so teams can replace messy spreadsheets with consistent campaign data.

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My responsibilities

Worked across frontend and backend product development for campaign-link workflows.
Improved dashboard interactions and the platform foundations supporting team-wide link governance.

Achievements

Helped teams create more consistent UTM links and enforce cleaner naming conventions.
Improved dashboard usability and supported better platform performance.

Hardest / biggest feature

The core link-building and governance workflow, connecting reusable naming conventions with a clearer dashboard experience.

What I learned

Governance features work best when they make the correct behavior the easiest path for the people creating and reviewing campaign links.