Work
Back to workUTM.io — Build consistent UTMs across your team
Build, manage & enforce consistent UTM links across your entire organization. Get clean campaign data in Google Analytics, Adobe, and every analytics tool.
ReactTypeScriptNext.jsNode.jsExpress.jsMongoDBChrome ExtensionAWS
UTM.io web app
The web app centralizes UTM link building, rules, templates, workspaces, shortening, and tracking so teams can replace messy spreadsheets with consistent campaign data.
My responsibilities
- Worked across frontend and backend product development for campaign-link workflows.
- Improved dashboard interactions and the platform foundations supporting team-wide link governance.
Achievements
- Helped teams create more consistent UTM links and enforce cleaner naming conventions.
- Improved dashboard usability and supported better platform performance.
Hardest / biggest feature
The core link-building and governance workflow, connecting reusable naming conventions with a clearer dashboard experience.
What I learned
Governance features work best when they make the correct behavior the easiest path for the people creating and reviewing campaign links.
Need help with a similar product?
I work remotely with clients worldwide on new products and existing systems.