ByUmair

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Outlier — Online education

A multi-client education platform project beginning with Outlier.org’s marketing landing site for dual-enrollment courses and college preparation.

ReactShopifyResponsive webContent design

Outlier marketing landing site

A cinematic education marketing experience for discovering dual-enrollment courses and understanding how Outlier helps students earn transferable college credit.

Outlier marketing landing site screenshot 1
Outlier marketing landing site screenshot 2
Outlier marketing landing site screenshot 3
Outlier marketing landing site screenshot 4

Executive summary

A multi-client education platform project beginning with Outlier.org’s marketing landing site for dual-enrollment courses and college preparation.

Context

Outlier needed a polished marketing experience that could explain its academic offering, build trust through faculty and student stories, and guide high school students toward course exploration.

Decision

Lead with a cinematic, content-rich landing page that combines course discovery, faculty credibility, student proof, and clear paths into the Outlier catalog.

Outcome

Created a focused marketing entry point for Outlier’s dual-enrollment and college-preparation offering, with room to add the project’s other client experiences over time.

What I learned

The durable part of a portfolio project is not just the framework choice. It is the product workflow, ownership model, and delivery path that make the interface useful in production.